Service Business Mastery

Welcome, Service Business Mastery Listeners!

Why the subconscious mind buys - and the language it prefers.
The 15 Primal Emotions that sell everything on Earth and why your brand aligns with only ONE.
Real-life examples of famous ads and the exact ad formulas used - but never shared with you.
Why our current challenging economy may be your greatest marketing opportunity in nearly 100 years.