A: The YES! TEST is the vital, first step to truly understanding what will make your brand sell. More important, the 3-5 pages of results define your brand’s personality, also known as an Archetype. Your results are of high value and instantly useful, and are a stepping stone to your Full Report. In addition, all test-takers gain immediate, free access to their own digital portal, where they will find additional content and access to a suite of products built for small business.
A: The YES! TEST is the only online assessment in the world that can accurately identify the most effective emotional triggers and components of any brand, in any niche. It is the vital first step to discovering your brand’s emotional attributes. It summarizes exactly why customers will say YES! to you. The Full Brand Report provides broader depth like a “How-To” business roadmap (we say it’s like an owner’s manual for your brand) with sections that include specific formulas, word and phrase libraries, strategies, copywriting, and tactics. It will show you how to promote and present your brand for any channel of media.
A: . No. But after seeing your YES! TEST results you’re going to want to! Since the core mission of The YES! TEST and ADMANITY is showing you all the emotions vital to your brand, your Full Report will open up a world of possibilities and even further insight into your brand, and your customers. At the same time, some customers opt to purchase the YES! PAK suite of products or SALESMANITY, and add the Full Report later. Either way, no purchase is required and you will still retain access to your test results inside your portal.
A: The best way to determine this is to book a call with us to discuss. However, simply put, if you just want to focus on prospecting, lead generation, and closing deals then SALESMANITY is your product. If you would like to grow and market your business then YES! PAK is the best option - it includes a lite version of SALESMANITY and a suite of products ideal for small business. If you are a consultant or agency with clients, seek continued growth, and want full access to all products and content, then you would want the advantage of PRO PAK giving you all the answers at your fingertips.
A: ADMANITY is an exceptionally detailed plan for understanding and creating messaging based on primal, basic human emotions. In our experience, marketing professionals seem to be the most fascinated of all because they understand the value of emotional motivations on sales. If you give your Full Report to anyone in the agency, design, or B2B consulting business, they will likely thank you, as it would save them a tremendous amount of time.
A: We studied the most successful ad campaigns of the past 70+ years and broke them down based upon emotion. In our years of research, we found recurring formulas of emotional combinations that were used quite consistently and effectively. Successful ad formulas are easy to spot as they create nearly instant results and very successful businesses. These formulas are the bedrock of our algorithms and the formulas you see in your materials today.
